Facebook is off to 5th grade! Ok, clarification is needed for that: Facebook recently celebrated its 10th anniversary, 1.2 billion users strong. Facebook has certainly come a long way from the Harvard dorm room of Mark Zuckerberg, but how can it continue for another 10 years. People are always looking for new ways to express themselves online with Instagram, Snapchat, Pinterest, and other sites for people to post things about themselves. Recently, Facebook announced the purchase of WhatsApp, a mobile texting application with over 450 million users, for $19 billion. If Facebook is willing to go this far to keep a pulse on popular applications, what else can they do to be relevant for the next 10 years?
The last time Facebook made news before this new acquisition was when Facebook went public and presented their IPO at a pricey $38 per share. Facebook needs to be relevant to young people again by creating some new application that tends specifically to the youth of the world. The company was created by college kids for college kids to connect, so Facebook needs to observe how today’s college kids interact and connect through media. It’s understandable that Facebook wants to turn a profit and integrate with other applications, but it needs to remember what made it stand out, which are its users. Otherwise, Facebook could be on its way to the relevancy graveyard with Myspace.