News used to reach the eyes and ears of citizens through men shouting headlines at the bustling citizens of New York and Chicago. Today, some people can find the most popular stories yelling at them through their Facebook news feed or their Twitter feed. Today, news is more often broken and spread through social media sites. Social media sites like Facebook or Instagram post links to developing news stories and eye-grabbing headlines for users to focus on. Many newspapers, like The New York Times, The Wall Street Journal and others have created Twitter accounts in order to give Twitter users brief headlines of today’s news. Hashtags can be developed in relation to a growing story, while Facebook posts have a common theme that can become “trending,” or popular amongst users.
These are not just gimmicks to tend to the young, tech savvy youth. Some very big stories have been broken online with social media. One story even broke a social media site: Twitter crashed on June 25th, 2009 when news broke that Michael Jackson had died. Facebook was the platform for New York Yankees legend Derek Jeter to announce that next season will be his final. Reed Hastings, the CEO of Netflix, took to Facebook to announce that Netflix customers had consumed over 1 billion hours of media. With that announcement, the SCC now allows major companies to disclose information on sites like Facebook. Social media sites are the new platform for news, emphasizing brevity and technological innovation for the next generation.